How many children’s stores you know which make each season their own e-magazine?
Well, not that many in my option. Cécile Roederer, owner of the Smallable says “ The magazine is precisely their DNA, the essence of their universe. “ I think it’s the most interesting way to show the style of the store and to inspire your customers. “I love the idea of a concept store. When you say concept store, you are saying not just a shop but the discovery and creation of an entire lifestyle” .
Smallable, is an online kids’ department store for 0-16 years old, and offers very well selected kids’ designer clothes, and also kids’ furniture and interior design accessories for bedrooms, nurseries and teenagers! This inspiring pictures are made by Pierre Rochand and styling is made by Léonie Escolivet for the new summer season magazine.
For an interesting interview with Cécile Roederer please have a look here: nettementchic