During our visit in Tokyo, we had a chance to discover few of ACTUS stores.If you are not familiar with Ouur, it is lifestyle publisher and agency creating print and digital media for young creative audience. Under theIR roof you can find Kinfolk. A slow lifestyle magazine which explores ways for readers to simplify their lives, cultivate community and spend more time with their friends and family.It is all about homemade, handmade, the craft-made and the self-made. The idea of creating a product that satisfies a particular use or user rather than the global population, is very close to Rafa-kids concept too.
ACTUS also hosted in 2016 collaboration with one of my favourite designers Cecilie Manz, called Moku. The series includes chair, bench, table for everyday life. It’s all about simplicity, pure materials and beauty.
“ … That’s one response to society’s increasing speediness: making designs effective rather than efficient. We don’t want to waste time trying to do things, find things and make things happen when they’re completely unnecessary. At the same time, we don’t want to live like machines: We want to feel “at home.” We want to prfioritize the unmeasurable stuff: things like atmosphere, tactility, beauty and comfort. These qualities slow you down; they really embed your body in a place…”