Last Friday I took a little trip to Amsterdam…the weather was absolutely wonderful, so I walked a lot ( 10km! ) but there is no regret. I always avoid the tourist hustle and go into more quiet parts of the city. This amazing first flagship store of IMPS&ELFS is a perfect example of a hidden diamond for me. Old garage, which is adopted to a boutique and a head office of the brand. The interior itself has all the original industrial elements which make the space so unique.
The store was opened in 2007 by Fons Cohen who is founder of the brand, together with the creative director Jacqueline Streng . The first collection came in 1997, with a lot of dark grey and even black colours for kids! the name was Angels&Demons…which was very soon changed. The brand has had no success right away, but now they sold at about 500 high quality multi brand boutiques and department stores worldwide. They try to look from a perspective of a child….and like you can see on the pictures it doesn’t look like a kids’ fashion store at all, since IMPS&ELFS offer a wide range of kids’ deco products too. I just couldn’t leave the space….
pictures from IMPS&ELFS store in Amsterdam / Sloterkade 41-44